At 77hd, we take the privacy and security of your personal information seriously. This Privacy Policy explains exactly what data we collect, why we collect it, how it is used, and the rights you hold as a registered user of the 77hd platform.
These six principles form the foundation of how 77hd handles personal data across every part of the platform — from registration to payments to support interactions.
All data transmitted between your device and the 77hd platform is protected with 256-bit SSL/TLS encryption. Your login credentials, payment details, and personal information are never sent over unprotected channels.
77hd collects only the data that is genuinely necessary to operate the platform, process payments in PKR, verify your identity, and comply with international gaming regulations. We do not collect data speculatively.
77hd does not sell, rent, or trade your personal data to third parties for marketing purposes. Data is shared only with verified partners who are contractually bound to handle it under the same strict standards we apply internally.
Personal data is retained only for as long as it is required for the purpose it was collected, or as mandated by applicable regulatory obligations. Once retention periods expire, data is securely deleted or anonymised.
You are entitled to know exactly what data 77hd holds about you at any time. Our support team can provide a full data summary upon request, and this Privacy Policy is kept up to date whenever our practices change.
You have meaningful rights over your data including access, correction, deletion, and restriction of processing. These rights can be exercised at any time by contacting our support team via live chat or email.
77hd ("we," "us," "our," "the Platform") is an online casino and sports betting platform operating at 77hd.pro, providing services to registered users including Pakistani players. 77hd offers cricket betting, live dealer casino games, premium slot titles, and a range of entertainment products, all transacted in Pakistani Rupees (PKR).
For the purposes of this Privacy Policy, 77hd acts as the data controller — meaning we are the entity that determines how and why your personal data is processed. We are committed to handling all personal information in a manner consistent with internationally recognised data protection principles and the requirements of applicable gaming regulation.
If you have any questions about how 77hd processes your personal data, please contact our Data Protection team via the details provided in Section 14 of this Policy.
77hd collects personal data from you directly, automatically through your use of the platform, and in some cases from trusted third parties. Below is a summary of the categories of data we process:
When you register a 77hd account, we collect your full legal name, date of birth, gender, residential address (including city and province within Pakistan, such as Karachi, Lahore, Islamabad, or Faisalabad), email address, and phone number. This information is required to create and manage your account.
As part of our Know Your Customer process — required under international gaming and anti-money-laundering obligations — we may request and retain copies of identity documents such as your CNIC (Computerised National Identity Card), passport, or driving licence, along with proof of address documents.
We process transaction records including deposit amounts, withdrawal requests, payment methods used (JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Crypto), transaction timestamps, and payment verification data. We do not store full card numbers or banking PINs on our systems.
We collect records of your gaming sessions, bet history, game preferences, wager amounts, win/loss outcomes, and bonus usage. This data is used for account management, dispute resolution, responsible gaming monitoring, and regulatory compliance.
We automatically collect certain technical data when you access 77hd, including your IP address, device type, operating system, browser type and version, screen resolution, time zone, and referring URL. This data helps us detect fraud, optimise platform performance, and ensure security.
When you contact 77hd via live chat, email, or any support channel, we retain records of those communications including message content, timestamps, and the nature of your query. This data is used for quality assurance, dispute resolution, and support improvement.
| Data Category | Primary Purpose | Retention Period |
|---|---|---|
| Identity & Registration | Account creation, KYC compliance | Duration of account + 5 years |
| KYC Documents | Identity verification, AML compliance | Duration of account + 5 years |
| Financial & Transaction | Payment processing, audit trail | 7 years (regulatory requirement) |
| Gaming & Betting Activity | Account management, responsible gaming | Duration of account + 3 years |
| Technical & Device | Fraud prevention, platform optimisation | 13 months from collection |
| Communications | Support quality, dispute resolution | 3 years from last interaction |
77hd processes your personal data for specific, legitimate purposes. We do not use your data in ways that are incompatible with the purposes for which it was originally collected. The primary uses are as follows:
77hd processes your personal data on one or more of the following legal bases, depending on the specific purpose:
Where we rely on legitimate interests as our legal basis, we carry out a balancing assessment to ensure that our interests do not disproportionately impact your rights or freedoms. You may request a copy of any such assessment by contacting our support team.
77hd does not sell, rent, or trade your personal data. We share data only in the following circumstances and only to the extent strictly necessary:
To facilitate transactions in PKR, we share necessary payment data with our verified payment partners including JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, and supported Crypto processing services. These partners operate under their own privacy policies and are bound by contractual data protection obligations when processing 77hd user data.
77hd partners with third-party game providers and technology vendors to deliver our platform services. These partners may process limited technical or session data to operate their services. All such partners are subject to data processing agreements that restrict their use of your data to the purposes for which it was shared.
77hd may be required to disclose personal data to regulators, law enforcement authorities, or other governmental bodies where required by applicable law, a court order, or our gaming licence obligations. Such disclosures are made only to the extent required and will be notified to you where legally permissible.
In circumstances where we have serious concerns about a user's gambling behaviour, we may share limited data with responsible gaming organisations or self-exclusion registries as part of our duty of care obligations under our gaming licence.
In the event of a merger, acquisition, or sale of all or part of 77hd's business, user data may be transferred to the acquiring entity as part of that transaction. Users will be notified of any such change in control and their rights with respect to their data in advance.
77hd uses cookies and similar tracking technologies to ensure the platform functions correctly and to improve your experience. A cookie is a small text file placed on your device when you visit a website. We use the following categories of cookies:
You can manage or disable non-essential cookies through your browser settings at any time. Please note that disabling certain cookies may affect the functionality of parts of the 77hd platform. 77hd does not use third-party advertising or behavioural tracking cookies.
77hd retains personal data for no longer than is necessary for the purpose for which it was collected, subject to any longer retention periods required by law or regulation. Our general retention periods are summarised in the table in Section 2 of this Policy.
When you close your 77hd account, we will begin the process of deleting or anonymising your personal data in accordance with our retention schedule. However, certain categories of data — particularly financial transaction records and KYC documentation — must be retained for extended periods to satisfy our obligations under applicable anti-money-laundering and gaming regulations.
Data that is retained solely for regulatory compliance purposes is stored in restricted, access-controlled environments and is not used for any other purpose during the retention period. At the end of the applicable retention period, all such data is securely and permanently deleted.
77hd implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, or alteration. Our security programme includes:
In the event of a data breach that is likely to result in a risk to your rights or freedoms, 77hd will notify affected users without undue delay and in accordance with applicable regulatory requirements.
As a 77hd user, you hold a number of rights in relation to your personal data. These rights can be exercised at any time by contacting our support team via live chat or the email address provided in Section 14. We will respond to all valid requests within 30 calendar days.
Request a copy of all personal data 77hd holds about you.
Request correction of inaccurate or incomplete personal data.
Request deletion of your data where no legal basis for retention exists.
Request that we restrict processing of your data in certain circumstances.
Receive your data in a structured, machine-readable format.
Object to processing based on legitimate interests or for direct marketing.
Request human review of any significant automated decision affecting you.
Withdraw consent for marketing or other consent-based processing at any time.
Please note that some rights are subject to exceptions — for example, we cannot delete data that we are legally required to retain for regulatory or audit purposes. Where an exception applies, we will explain the reason clearly in our response to your request.
77hd's services are strictly intended for individuals aged 21 years and above. We do not knowingly collect, process, or retain personal data belonging to persons under the age of 21. Our registration process includes mandatory age verification steps designed to prevent underage access.
If 77hd becomes aware that personal data has been collected from a person under the age of 21, we will immediately close that account, delete the associated personal data, and take any steps required under applicable regulatory obligations. Any funds deposited by an underage user will be returned where legally possible and verifiable.
If you are a parent or guardian and believe your child has registered on the 77hd platform, please contact our support team immediately via live chat so we can take prompt action.
As an internationally operating platform, 77hd may process and store your personal data on servers located outside Pakistan. Where data is transferred to jurisdictions that do not provide an equivalent level of data protection to that applicable in Pakistan, 77hd ensures appropriate safeguards are in place.
These safeguards may include contractual arrangements with data recipients that require them to protect your data to the same standards we apply, or reliance on recognised international data transfer frameworks. 77hd will not transfer your personal data to any jurisdiction or recipient where we cannot ensure an adequate level of protection.
If you would like more information about the specific safeguards applied to international transfers of your personal data, please contact our Data Protection team at the address in Section 14.
With your consent, 77hd may send you marketing communications including promotional offers, bonus notifications, tournament announcements, and platform updates. These communications may be delivered via email, SMS, or in-platform notifications.
You may opt out of marketing communications at any time by:
Please allow up to 5 business days for opt-out requests to take effect across all communication channels. Opting out of marketing communications will not affect transactional messages related to your account — such as deposit confirmations, withdrawal notifications, and security alerts — which we are required to send you as part of our service.
77hd reserves the right to update or amend this Privacy Policy at any time. We will notify you of material changes — meaning changes that significantly affect how we collect, use, or share your personal data — via your registered email address or a prominent notice on the platform, at least 14 days before the changes take effect.
For minor or clarificatory amendments that do not materially alter the substance of this Policy, changes will take effect upon publication and the "Effective Date" at the top of this document will be updated accordingly.
Your continued use of the 77hd platform following the effective date of any updated Privacy Policy constitutes your acknowledgement of those changes. If you do not agree with an updated Policy, you should cease using the platform and contact our support team to discuss your options.
If you have any questions, concerns, or requests relating to this Privacy Policy or the way 77hd handles your personal data, please reach out to our Data Protection team. We take all privacy enquiries seriously and aim to respond within 5 business days for general queries and within 30 calendar days for formal data subject requests.
Our support team is available 24 hours a day, 7 days a week including Pakistan public holidays. You may contact us via live chat within the platform, or in writing at:
Data Protection & Privacy Team
Support Email: [email protected]
Please include your registered account username and a clear description of your request or concern so we can respond as efficiently as possible. For formal data subject access requests, please also include a copy of a valid identity document to allow us to verify your identity before releasing account data.
Join 77hd and enjoy cricket betting, live casino, and premium slots — all in PKR with JazzCash and EasyPaisa, backed by industry-leading data security.
21+ only. Gambling involves financial risk. Play responsibly. By registering you confirm you have read and accepted our Privacy Policy.